The Simpsons Data Analytics

Overview

Objective: Translate pop-culture data into business intelligence signals for content, marketing, and licensing teams.
Approach: Aggregated episode metadata, ratings, and script sentiment; built visual analyses that connected narrative patterns to audience reception.
Impact: Highlighted evergreen characters and themes that correlate with higher viewership, informing merchandising and campaign ideas.

Python · BeautifulSoup · SQL · Power BI · Storytelling with data